Vlada Devic
About
I design products for clarity. Interfaces, systems, workflows, teams. Whatever needs alignment.
15+
Years of practice
Startups to enterprise SaaS
Award
Design Simplicity 2023
Movingimage
Clients
BMW · VW · T-Mobile · IKEA
Fresenius · Smartless · Globe
Design Leadership
30+
Designers led
Across Movingimage, HTEC, Shindiri Studio, and Future Forward — product designers, visual designers, and UX writers at different career stages.
DesignOps
Built from the ground up
At HTEC, designed and shipped full DesignOps infrastructure for a 20+ designer consultancy: critique frameworks, handoff standards, component governance, and tooling.
4 teams
Led across companies
2–5 person squads in product and consultancy environments. Embedded in cross-functional teams, close to engineering and product leadership.
IxDA
Co-founded Niš chapter
Running events, workshops, and lectures since 2017. Partnered with DaFED and Practical UX Belgrade. Lectured at the University of Electronic Engineering Niš.
Over the last 15+ years I've worked across startups and enterprise SaaS, leading product design, building design systems, and helping teams move faster without losing direction.
Designing digitally since the late 90s, I've worked across Serbia, the Netherlands, Estonia, and Germany — building products, systems, and workflows for startups and enterprise organizations.
Based in BerlinJust returned from Berlin where I worked as a Design Lead for 5 years. Niš. Working globally.
In 2017 I co-founded IxDA Niš, helping grow the local interaction design community through events, workshops, lectures, and partnerships.
Away from screens, I run trails, climb, and spend time in the mountains. The same qualities that make a good route also make good design: read the problem carefully, commit to a line, and know when to let go.
Product Design
Research, framing, interaction design, prototyping, handoff. I work end-to-end and stay close to delivery.
Design Systems
Component libraries, tokens, documentation. Shared patterns that let teams move faster without losing consistency.
Design Leadership
Structuring teams, running critiques, facilitating decisions. Embedding design into product strategy, not just execution.
“Good design is invisible. It's not the prettiest screen in the room, it's the one nobody has to think about.”
Skills & Tools
Experience
Lead Product Designer — Number Management
End-to-end product design for a cloud-native telco platform. UX strategy for monetisation and self-care products across web and mobile. Clients: T-Mobile US, Smartless, Globe.
Lead UX Designer
Led design team across Live Stream Pro, Live Stream Player, and Video Manager Pro. Drove UX strategy, usability research, and design system adoption across enterprise streaming products. Awarded for Simplicity (2023). Clients: BMW, VW, Knauf, Fresenius.
Senior Product Designer / DesignOps Lead
Human-centred design across health tech, logistics, and SaaS. Also led DesignOps: tools, processes, and workflows for the design team. Clients: Aloe Care Health, Stena Line, Nextracker.
Senior UX Designer
UX for NearCasting, wayfinding systems, and large touchscreen displays.
Product Design Lead
Product designer on Twitter Counter, then the most widely used Twitter analytics platform.
Product Design Lead
Experience design for future product releases. Based in Tallinn, Estonia.
Lead Product Designer
Led a team of 5 designers across web, branding, and digital product projects. Responsible for design direction, client communication, and delivery.
Away from the screen
On the trail
Trail running and road races. Berlin Marathon in 2024 — 42.2 km through the city, a different kind of discipline. Kablar Skyrace this year — 24 km of technical mountain terrain, exposed ridge lines, moving by feel as much as sight.
Most of it is smaller — local trails around Niš, whatever mountain is within reach that weekend.
The same qualities make a good route and good design: read the terrain carefully, commit to a line, and know when the conditions have changed enough to reconsider.
42.2 km
Berlin Marathon
2024
24 km
Kablar Skyrace
2026 · technical
Trail
Preferred terrain
+ road