Hero
Scale
About
Process
Contact
Scale
Work
About
Contact
Blob Editor
Preset
Position
PX-5.270
PY3.680
Transform
Scale4.440
CamZ5.190
Rotation
RotX1.000
RotY0.870
Noise
Freq10.000
Amp0.054
Speed0.131
Fresnel8.000
Color
A#000000
B#000000
C#292929
In dev: writes data/blobStates.js · On Vercel: copies JSON

Designing products
for complexity.

Vlada Devic | Lead Product Designer

→ AI-augmented process, human judgment.

Enterprise systems, workflows, and operational tooling that need clarity.
Based in BerlinJust returned from Berlin where I worked as a Design Lead for 5 years. Niš. Working globally.

uxdizajn@gmail.com

Systems & Scale

Enterprise & Operational

SaaS, telecom, and platform products that have to work at scale.

Distributed Teams

Products built for large organizations and cross-timezone collaboration.

Cross-functional

Working alongside PM, engineering, data, delivery, and customer success.

Design Systems

Component libraries and token structures that scale with the product.

AI-assisted Workflows

Using AI for UX research, rapid prototyping, and iteration.

About me

Over the last 15+ years I've worked across startups and enterprise SaaS, leading product design, building design systems, and helping teams move faster without losing direction.

Based in BerlinJust returned from Berlin where I worked as a Design Lead for 5 years. Niš. Working globally.

More about me →

Experience

15+

Years across enterprise SaaS, video platforms, telco, and health tech.

Design Simplicity Award · 2023

Design Leadership

30+designers led across product teams and consultancy
4companies — built DesignOps from scratch each time
1community co-founded — IxDA Niš

Beyond work

Runs trails, climbs, spends time in the mountains.

The same instincts — read the terrain, commit to a line, know when to turn back — carry into the work.

AI Native Design Process

PROBLEMSOLUTIONPROBLEM DEFINITIONDESIGN BRIEFDISCOVERinsight into the problemDEFINEthe area to focus uponDEVELOPpotential solutionsDELIVERsolutions that work
Full process →